Do You Have Product-Market Fit (PMF)?

Ask users a simple question designed to test and measure your PMF.

WHAT IS PRODUCT MARKET FIT? 

A fast way to kill a SaaS product or startup is to scale growth before finding the right product-market fit (PMF). But how do you know that you’re building a product that satisfies the needs of a market and it’s customers? A PMF test aims to answer that.

A business with great PMF can answer yes to these statements:

  • Do our users recognise the value of our product? 
  • Does our product work as intended? 
  • Is there a market size big enough to sustain the business?

WHAT KIND OF QUESTIONS DOES A PMF SURVEY ASK?

At the core of a product/market fit survey is a single question to find out how well you're solving your customers' problems.

“How would you feel if you could no longer use this product?

With three potential answers: 

  1. Not disappointed
  2. Somewhat disappointed
  3. Very Disappointed

The Product Market Fit Survey removes emotion from product decisions. We’ll tally the results so you can follow the data, rather than your gut.

WHAT IS THE PRODUCT MARKET FIT BENCHMARK?

If a market can’t live without your product, you’re in a very strong position to grow.

After benchmarking hundreds of startups, CEO of Growth Hackers Sean Ellis found that the magic number for product/market fit was 40%.

This 40% benchmark was determined by comparing results across 100s of startups. Companies that struggled to find growth almost always had less than 40% of users respond “very disappointed” in the PMF survey, whereas those with strong traction almost always exceeded 40%.

WHY USE QUIX TO FIND YOUR PRODUCT MARKET FIT? 

We take the effort out of contacting and collecting survey answers from your users. It’s all done automatically from within your app or site. All you have to do is: 

  1. Embed a snippet of code into your app or website
  2. Tell us how many users we should test per week
  3. Sit back while we compile the results. 

We’ll provide your summarised PMF results once the test has completed. Rather than guessing where you sit, you’ll know exactly how your customers feel about using and losing your product.

How would your customers feel if they could no longer use your product? 

Keep the conversation going

Quix works not only to gather juicy data from users. You can continue precious engagement with your users. 

Ask users to perform an action based on whether their test response was positive or negative. Request a product review or fill in a free-text box for more information. You can even request to schedule a call with a real-life person. 

You want to learn everything you can about the people who consider your product a “must-have"

Sean Ellis

That startup guy

USER MEASUREMENT DOESN’T STOP WITH PRODUCT/MARKET FIT

Quix is a suite of tests and tools to help your product team deliver better products to customers. 

Customer Satisfaction Survey

Find out, simply and easily, how much your customers are satisfied with your product

Product Market Fit

Sean Ellis' simple one question survey to find out how well you're solving your customers' problems

NPS

Use Net Promoter Score to find out whether you customers love your product, or just tolerate it

SUS Test

Use System Usability Score to find out how easy to use and understand your product is

Encourage Promoters

Engage with customers that signal a love or your product by getting them to share or review your app

Engage Detractors

Automatically start a conversation with customers that have expressed dissatisfaction with your product

Ready to give Quix a try?

Don't pay thousands of dollars a year for customer surveys. Our premium plans start from $49, or use it free for up to 1000 responses a month.