A fast way to kill a SaaS product or startup is to scale growth before finding the right product-market fit (PMF). But how do you know that you’re building a product that satisfies the needs of a market and it’s customers? A PMF test aims to answer that.
A business with great PMF can answer yes to these statements:
Do our users recognise the value of our product?
Does our product work as intended?
Is there a market size big enough to sustain the business?
If a market can’t live without your product, you’re in a very strong position to grow.
After benchmarking hundreds of startups, CEO of Growth Hackers Sean Ellis found that the magic number for product/market fit was 40%.
This 40% benchmark was determined by comparing results across 100s of startups. Companies that struggled to find growth almost always had less than 40% of users respond “very disappointed” in the PMF survey, whereas those with strong traction almost always exceeded 40%.
WHY USE QUIX TO FIND YOUR PRODUCT MARKET FIT?
We take the effort out of contacting and collecting survey answers from your users. It’s all done automatically from within your app or site. All you have to do is:
Embed a snippet of code into your app or website
Tell us how many users we should test per week
Sit back while we compile the results.
We’ll provide your summarised PMF results once the test has completed. Rather than guessing where you sit, you’ll know exactly how your customers feel about using and losing your product.
How would your customers feel if they could no longer use your product?
Quix works not only to gather juicy data from users. You can continue precious engagement with your users.
Ask users to perform an action based on whether their test response was positive or negative. Request a product review or fill in a free-text box for more information. You can even request to schedule a call with a real-life person.
You want to learn everything you can about the people who consider your product a “must-have"
Sean Ellis
That startup guy
USER MEASUREMENT DOESN’T STOP WITH PRODUCT/MARKET FIT
Quix is a suite of tests and tools to help your product team deliver better products to customers.
Customer Satisfaction Survey
Find out, simply and easily, how much your customers are satisfied with your product
